L'Oréal Paris
Le défilée FW21
DESCRIPTION
In Paris, at the beginning of October 2021, I had the opportunity to follow Thomas Roussel on the L'Oréal fashion show at the Trocadero. L'Oréal Paris, which was celebrating the 50th anniversary of its emblematic slogan, "Because I'm worth it", had chosen to pay tribute to women and to proclaim its feminist message loud and clear. In particular, by inviting everyone to join the "Stand Up Against Street Harassment" program, created to fight street harassment and build safe and inclusive spaces for all.
The show was different from previous editions. Bolder, more creative in supporting freedom, self-esteem, and femininity. By holding it in such a symbolic place as the Parvis des Droits de L'Homme - the spacious esplanade of the Palais Chaillot in the 16th arrondissement, where the Declaration of Human Rights was first adopted - the brand showed the extent of its commitment to women's rights.
The brand has collaborated with iconic and daring fashion houses such as Balmain, Elie Saab, Mugler, Issey Miyake, as well as a selection of highly talented emerging designers such as Koché, Ester Manas, and many others.
CLIENT
Thomas Roussel
LOCATION
Paris, France
Denys Schelfhaut is a photographer & Art Director based in Brussels. Specialized in fashion, commercial, lifestyle photography & videography. Currently working at McArnolds.
© 2023. DENYS SCHELFHAUT.